About Us

Who we are

We're serious cat addicts. If we don't get our daily cat fix, we go through withdrawal.

What we look for

Your cat doesn't care what a toy looks like. It cares what it does.

Does it move like prey? Does it survive being bunny-kicked and dragged under the sofa? Did a real cat come back to it on day five? If not, we don't sell it.

We turn down way more than we list.

Why it matters

Indoor cats sleep 16 hours a day. The other 8, they're waiting for something to happen.

That's where the 4am zoomies, the chewed cables and the bitten hands come from. Not a bad cat — a cat with nothing to hunt.

Play isn't a treat. It's their job.

What we're trying to do

Make it easy to find a toy your cat will actually use — and make those ten minutes the best part of both your days.

To bring unparalleled joy to both cats and their owners through play.